Thiruvananthapuram, Apr 18 : Director General of Doordarshan News S M Khan launched the webcasting of news bulletins of Doordarshan here today.
DD News bulletins can now be viewed at www.ddmalayalam.org or www.ddktvm.gov.in under the icon of Malayalam News. The pioneering work of Regional News Wing of Doordaeshan here makes it the first vernacular edition of Doordarshan's bouquet of 40 odd channels to be available one the web.
DD Malayalam news Varthakal from its inception in 1985 has become an addition for Malayalee viewers for its unbiased news and credibility. The style of presentation and clarity of content, has been appreciated by all. Doordarshan Trivandrum also serves as a lively window for the state level incidents to highlight at the national level.
Constant improvements are also afoot for making the news telecast lively, keeping in tune with the changes in technology and viewers tastes.
Doordarshan as public broadcater has been succesfully discharging its responsibility to give balanced and unbiased news without sensationalizing as well as by carrying different shades of opinion on an even keel. SM Khan also inagurated the digitalization and storing of visuals in Doordarshan News, therby making available large repository of unique visuals to the public dissemination system.
Making available our regualr bulletins on the Web, makes Doordarshan friendly to the GenNext, apart from giving a fillip to the sense of belongingness and nostalgia for nonresident Keralites abroad. This is yet another instance of service offered by the public service broadcaster to reach out to their audience who are unable to glue into their TV sets at bulletin hours due to other exigencies.
This is part of larger commitment to society,' News Director S Subramainan said. Programmes, which are aimed at promoting national integration and inculcating a sense of unity and fraternity are shown on Doordarshan, which is the Number One Channel in the country in terms of absolute viewer-ship. With a healthy mix of entertainment, information and education, Doordarshan blends the composite cultural mosaic into a frame of Indianness.
The initiative of DD (Malayalam) News is in consonance with the larger role of Doordarshan's mission of to build bridges of communication with Indians living abroad and to showcase the real India, its culture, its values, its traditions, its modernity, its diversity, its unity, its agony and its ecsasty to the entire world through programmes of high quality, that will inform, educate and entertain people in the highest traditions of public service broadcasting.
Making available DD News bulletins on the web also opens a plethora of other commercial possibilities for augmenting the revenue generation efforts of RNU. The webcasting of bulletins marks a logical culmination of lot of concerted team work involving technical and other wings of Doordarshan.
Additional Director General of Doordarshan Kendra-Thiruvananthapuram, P K Subash, DDG-Doordarshan Southern Region S Ramesh, DDG-DDK-Trivandrum Raju Verghese also attended the function.