Hyderabad, Nov 22 : The Hyderabad-based ArthaYantra,a intergrated personal finance service company today launched one-of-its kind web-based personal finance platform 'ARTHOS' to solve the middle class individual financial problems.
Speaking on the occasion, IDBI Asset Management Limited Managing Director and CEO Mr Debasish Mallick after launching the personal finance platform ARTHOS here, said the platform would protect the capital investor as it will provide financial advice to the targetted middle class and all in India. Besides protecting themselves by reserving funds in banks, all individual should create endowment trust as a social front,he added.
The innovative company started by a group of alumni of the Indian School of Business (ISB) here, received investments from WFA Global Investments, a US Based investment firm, plans to develop its proprietary technology, the company Founder and CEO Nitin B.Vyakaranam said on the occasion. Arthos will provide an end-to-end quality advice on free for the individuals and based on the proprietary ' Personal Financial Life Cycle Management (PFLM) concept of Artha Yantra, Arthos enables its users to plan, execute and manage their finances all at one platform, he said.
Middle class indiviauls who generally face financial crunch will now have a plaftform to input his financial goals and arrive at a strategy that help build a better financial future, he said that our patented methodologies make arthas a revolutionary platform that can solve the personal finance related problem in India, he claimed. The unique and comprehensive approach helps an individual to invest their available surplus income in suitable manner and create an appropriate well diversifies portfolio, he said.