Astra Dairy launches 'pure cow milk'

Chennai, Nov 20 : Astra Dairy Farms Pvt Ltd, a natural dairy farm, today announced the launch of 'Farm Fresh' pure cow milk. With an initial investment of Rs four crore, the company intends to produce and sell around 3000 litres by March 2013.

Keeping the environment in mind, Astra provides milk in a specially designed glass bottle which tends to keep the milk colder and tastier, a release here today said. Commenting on the launch, Mr. Ravindran, Proprietor, Astra Dairy Farms Pvt Ltd, said, 'With changing trends in health and fitness, we are happy to bridge the concept of purity in this fast paced world, where health and fitness have become a luxury, we aim to create awareness among the younger generation the benefits of health living."

- Agencies

Published On : Nov 20, 2012